Rolecraft
AI learning systems for enterprise

Give every employee
an AI version
of their job.

We turn your products, SOPs, workflows and roles into a living training environment where every employee learns their role, practises real scenarios and proves they're ready.

Skill gap detected
Handling price objections
Priya · Store Associate · Mumbai
87%
Role readiness
▲ 23% in 3 weeks
✓
Simulation passed
Claims dispute · Tier 2 · 94/100
AI coach · live
Good. Now ask how they drive before you explain range.
Scroll
The shift

Most corporate training ends with a certificate. Ours ends with proof that your people can handle the customer, the machine, the claim, the shift and the decision. Not “completed.” Capable.

Training hasn't changed in 30 years.
The work has.

0–0
months

before a new hire is truly productive

$0
per employee

spent on L&D every year, mostly on content nobody remembers

0%
of it

measures attendance, not whether anyone can do the job

How it works

One loop.
Endless capability.

01Learn
Learn
Practise
Simulate
Assess
01

Learn

Role-specific lessons generated from your products, SOPs and playbooks. No generic course catalogue.

02

Practise

An AI coach finds each person's gaps and drills exactly those, adapting every session.

03

Simulate

Live job simulations: the angry customer, the failing machine, the audit, the claim. Safe to get wrong.

04

Assess

Proof of readiness, scored against the competencies your roles actually require.

Your knowledge, weaponised

We build a training environment
around your company.

Your products, SOPs, workflows and role requirements go in. A personalised learning journey for every single employee comes out, and it stays in sync as your business changes.

◇SOPs
◇Product manuals
◇Sales playbooks
◇Compliance policies
◇Service standards
◇Role frameworks
◇Call recordings
◇Wikis & Notion
Rolecraftmaps · generates · simulates · assesses
Store associate
Personalised journey · 4 modules · 2 simulations
72%
Relationship manager
Personalised journey · 7 modules · 3 simulations
88%
Claims handler
Personalised journey · 10 modules · 4 simulations
64%
Field technician
Personalised journey · 6 modules · 2 simulations
91%
Service advisor
Personalised journey · 9 modules · 3 simulations
79%
Shift supervisor
Personalised journey · 5 modules · 4 simulations
85%
Industries

Built for the work your people actually do.

Every industry has its own customers, machines, regulations and hard moments. We build the simulation around yours.

Keep scrolling →
01 / 07

Retail

Store teams that know every product, every process, and every kind of customer.

Store associatesStore managersVisual merchandisers
What we build
  • Product knowledge drills built from your live catalogue
  • Customer simulations: returns, upsells, complaints, price-matching
  • Store operations and shift SOPs, practised before day one
Customer simulation · Floor sales
“I found this exact jacket 20% cheaper online.”
AI

Readiness
86
02 / 07

Manufacturing

Technicians trained on your machines, your SOPs, and your failure modes.

Line operatorsMaintenance techniciansShift supervisors
What we build
  • Equipment-specific training generated from your manuals
  • Troubleshooting simulations on the faults your plant actually sees
  • Safety procedure drills with assessment before floor access
Fault simulation · Line 3
ALERT — CNC spindle vibration above threshold.
AI

Readiness
71
03 / 07

Banking

Relationship managers who practise the conversation before they have it.

Relationship managersBranch staffCredit officers
What we build
  • Product mastery across your full portfolio
  • Client conversation simulations, from onboarding to objections
  • Compliance, KYC and suitability built into every scenario
Client simulation · Wealth
“Why should I move my savings into this fund right now?”
AI

Readiness
78
04 / 07

Insurance

Claims and sales teams rehearsing the hardest calls they'll ever take.

Claims handlersAgentsUnderwriters
What we build
  • Real customer and claims scenarios, simulated end to end
  • Your products, riders and exclusions taught in context
  • Compliance requirements assessed in live conversation
Claims simulation · Tier 2
“Your adjuster said this isn't covered. That's ridiculous.”
AI

Readiness
83
05 / 07

Automotive

Sales, service and technicians fluent in every model you sell.

Sales consultantsService advisorsTechnicians
What we build
  • Model-by-model product training, refreshed every launch
  • Showroom and service-desk customer simulations
  • Diagnostic walkthroughs built from your service manuals
Showroom simulation · EV
“The range is way lower than what you advertised.”
AI

Readiness
88
06 / 07

Hospitality

Every guest moment rehearsed, from the front desk to the kitchen pass.

Front officeF&B teamsHousekeeping leads
What we build
  • Guest situation simulations to your service standards
  • SOPs for check-in, recovery and escalation, practised live
  • Brand voice and upsell coaching, personalised per property
Guest simulation · Front desk
“My room isn't ready and I have a meeting in 30 minutes.”
AI

Readiness
92
07 / 07

Field Service

Technicians who've already fixed the fault before they reach the site.

Field techniciansDispatchService leads
What we build
  • Equipment and SOP training for every unit class you service
  • Fault and troubleshooting simulations with branching diagnostics
  • Readiness assessment before a technician is sent to a real job
Fault simulation · Unit E-47
Compressor fails to start. Breaker intact. Customer on site.
AI

Readiness
95

Don't see yours?
We build for any role.

Why Rolecraft

From “completed training”
to “can do the job.”

Traditional L&DRolecraft
Same course for everyone→ Personalised to each role and each gap
Generic off-the-shelf content→ Built from your SOPs, products and workflows
Watch a video, take a quiz→ Practise and simulate the real job
Measures completion→ Measures proven capability
Updated once a year→ Updates the day your process changes

Trusted by leading organisations

  • Bayer
  • Aditya Birla Group
  • BASF
  • Reliance Industries
  • IBM
  • Pidilite
  • Telin
  • IFF
  • Croda
  • National University of Singapore
  • Singapore Management University
  • Enterprise Singapore
  • Animoca Brands
  • Startup India
  • YourStory
Start with one role

Let's build your
company's AI twin.

Pick one role that matters. We'll show you what learning, practice and assessment look like when they're built around it.

hello@novusdigi.com